It’s been four years since I started this project after walking alone across a remote beach on the east coast of Iceland. There I came across a Coke bottle and an ancient styrofoam Big Mac box. I’d always been an environmentalist as well as surf photographer, but this tipped me over an edge. Having spent years making a book and editing a magazine and spending all my time on cold, remote coastlines I had seen the change, and it dawned on me how much more powerful my shots and stories were than mere statistics. I also suspected that using these would reach far beyond the regular bubble of the surf/enviro world and inspire future generations to want to experience the planet and to protect it.
So The Plastic Project began…
