Urban Beach + Osprey

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In 1994, founders Tony and Paul moved with their families to the Devon coast in search of a new, more adventurous lifestyle. Unspoilt beaches, rugged coastlines and moor peaks dominated their weekends as they explored the new locations around them.

Paul, in particular, had a passion for water sports but disliked overpaying for adventure appropriate clothing (especially board shorts!). The friends spotted an opportunity to create their own designs and began providing their new brand to family and friends. Soon they were supplying local surf stores and, as the business grew, the Urban Beach brand naturally transitioned from surf into skate and snow inspired products.

Fast forward the journey over 20 years and the same passion for adventure, entrepreneurial spirit and commitment to quality is at the heart of Urban Beach, underpinning our growth, both around the UK and internationally. Today, you can find Urban Beach products in over 10 countries across 3 continents.

Whilst always staying true to our heritage, we also continue to explore ways to increase our customers’ access to Urban Beach. We aim to retain our founding qualities by creating products that people love, whilst inspiring them to visit unique locations and seek their own new adventures, just as Paul and Tony did over 20 years ago.


“To inspire people to express their individuality, authenticity & sense of adventure through our clothing.”


“Our vision is to be recognised, respected and valued around the world as a brand that stands for adventure, individuality and appreciation of the locations around us.”

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Osprey started out in 1994, creating a limited range of wetsuits and surf hardware for local surf stores along the Devon and Cornish coastline.

Over the following decade, the brand quickly became the leading entry level and volume wetsuit brand in the UK market. Our success in the wetsuit category led to the expansion of the range to include a variety of water sport and surf products, from dive gear through to surfboards and kayaks.


We built on this success by continuing to explore other fields around surf and skate culture, developing an impressive variety of skateboards, stunt scooters and bodyboards to suit all levels and abilities.


All of our products are designed in house by a talented team of designers based at our Devon HQ, ensuring that innovative ideas continue to influence our products. All of the latest kit is put through its paces by our team of riders and listening to their feedback and suggestions is an important aspect of our business, allowing us to keep adapting and improving our products season after season.

Osprey products are designed to perform to the highest level and look great whilst doing it! What’s more our products are inclusive of all abilities, from beginners to full-time adrenaline junkies. Our ethos is to promote adventure and excitement to whoever seeks it, wherever they may be.