Our Ethos is very simple. We aim to share what we as a team are passionate about and unite like-minded people through a sense of community.
There are so many people that endure the rat race everyday, but like us, are constantly seeking adventure and the freedom that can bring. We want to inspire people to find their own paths, push their boundaries and embrace their own journey whatever that might be.
Escapism, a constant desire to get off grid, wander, travel to connect with people and nature. These elements have been at the heart of Passenger from the beginning. Many of us look to escape, whether it’s the 9 to 5, cold winter’s or escaping our daily routines even if its just for a short while or a weekend adventure.
We pay attention to the smallest details and design them to transport us from the daily grinds but still usable for everyday life. Stories of escapism are woven into the fabric of our products and each design tells a different one, the smell of a campfire on a beanie or the sweat-stain on a favourite t-shirt. We design all our products with this in mind, hoping that another story will be made with each one. We believe that what you wear reflects who you are and that’s important to us.
We’re inspired by stories of like-minded people and we love sharing them. That feeling found every time we tell or read an ‘oh man you should have been there’ story. Our mission is to help people escape through their own journey even it’s only for a short while. Everything we do is inspired by the desire to live a life of memorable adventures – big or small, short or long. It has never been about destinations for us but rather the journeys that lead us there and the memories we make along the way.