We don’t usually regurgitate press releases on here, but in this case this is pretty important. Also the guys at Surf Does and especially Adam Hall have been a massive help with us here at TPP, and with industry being ultimately a major factor in ridding us of plastic, and possibly the most important force, these steps are very important, check the film and read on if you’re interested.
Headline environmental crises don’t come much bigger than climate change and plastic pollution. Climate change should be at the top of every agenda as it will affect every living thing. Since the recent COP24 it’s clear the ‘powers that be’ aren’t taking the front foot – it’s up to the business community.
Plastic pollution leapt into the consciousness of the wider public in 2018 with the release of hard hitting details on the BBC’s Blue Planet, outlining the damage our addiction to convenience is reaping on the oceans. The year must have activated thousands of new environmentalists. Again, plastic comes from business – so it’s there we find the solution.
Business needs to lead
It’s clear the vast majority of people on our planet want it to function and be healthy, more so the outdoor loving Internet Fusion customer. But changing consumer habits takes a long time and government policy change is also proving to be an extremely slow process.
So, it’s left for responsible businesses to take the lead. The business community has the opportunity to influence its wide sphere of influence when it comes to C02 and plastic pollution. Almost all plastic pollution comes from a business source, so the opportunity to ‘turn off the tap’ is clear and when considering the position business finds itself in being able to influence customers, supply chain, market forces and policy change. It’s also clear where the power is to tackle climate change.
Thinking outside the box … with a box
Internet Fusion group, a collection of online outdoor specialist retail platforms. It’s one of the businesses that clearly recognises the need for businesses to step up environmentally.
The group, not content with common objections, such as ‘removing plastic will increase C02’ are working with solutions that take a broader view.
In the summer of 2018 the business adopted the first two automated packaging machines in the shape of Neoposts CVP-500. The machines pack products to be shipped in recycled cardboard, further reducing the need for plastic, assisting the business to increase further their already impressive 91% plastic free packaging in 2017.
The machine creates a package to the exact footprint of the product, eliminating the need for void filling. Packages being made to exact size has also eliminated the need for a further 90 lorry loads per year, reducing the C02 impact and objection.
And just in case there is any further doubt, the business is quadrupling its solar PV system, along with 100% renewable energy and Biogas contracts to really drive down C02 emissions across the entire business.
The CVP-500 can process upto 450 packages an hour, so of course this provides efficiencies. The more efficient the business the more it can concentrate on being as sustainable as it can be.
This is a clear example of a business looking outside of the normal model and taking a holistic approach to sustainability. It’s embracing technological innovation to solve environmental issues that their customer base is concerned with.
If you’d like to help us grab a book…