Our Industry Part 3 – Outerknown

They have one of the most acclaimed designers in the business (John Moore) and an 11 time world champ (Kelly Slater), it’s already a recipe for massive success. Now Outerknown have taken the bold step of putting sustainability, fair trade, fair working conditions and the environment at the forefront of their material, design and manufacturing philosophies. It comes with a price tag which may make some in the surf world wince, but it’s a significant stand and the more companies who make it, the more the price will fall, if indeed it needs to. Part of the issue of rubbish is we live in a throwaway society, we buy cheap and bin easily, quality costs more but lasts longer.

Here’s Kelly on the Econyl colab.

OUTERKNOWN + ECONYL from Russell Brownley on Vimeo.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s