They have one of the most acclaimed designers in the business (John Moore) and an 11 time world champ (Kelly Slater), it’s already a recipe for massive success. Now Outerknown have taken the bold step of putting sustainability, fair trade, fair working conditions and the environment at the forefront of their material, design and manufacturing philosophies. It comes with a price tag which may make some in the surf world wince, but it’s a significant stand and the more companies who make it, the more the price will fall, if indeed it needs to. Part of the issue of rubbish is we live in a throwaway society, we buy cheap and bin easily, quality costs more but lasts longer.
Here’s Kelly on the Econyl colab.